Haley Burson
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Dotted

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Dotted Branding

Background: This is a project done during an event at my school called branded. Branded is an event where teams of designers, photographers, and illustrators are paired with social venture teams. These teams have created a business plan that makes money and impacts society in a positive way. They need us to build a whole brand for them and we only have 12 hours to do it. This is the complete brand we created plus some tweaks I added later

The Challenge: The social venture team’s project was a monthly subscription box of tampons, pads, lube, and condoms. The profits from these boxes would then be given out to support grants that help women and children in Bangladesh stay in school. Their primary target demographic is women 20-30 year old, but they also wanted branding that would be gender neutral enough to appeal to men. When I asked them to give me three words to describe their brand they gave me the words clean, fun, and cheeky.

Social Venture Team

Celene Haque, Akio Namioka, and Emma Wyma

Design Team

Team Leader – Haley Burson
Co-Leader – Kaylene Sum
Illustrator – Aubrey McMichael

 Postcards I created to inform the customer of where their money is going to.

Postcards I created to inform the customer of where their money is going to.

 letterhead & business card I created

letterhead & business card I created

 Box created by Kaylene

Box created by Kaylene

 Color palette created by Aubrey, it mimics the colors of the Bangladesh flag while staying fun and gender neutral 

Color palette created by Aubrey, it mimics the colors of the Bangladesh flag while staying fun and gender neutral 

 Illustrations by Aubrey

Illustrations by Aubrey

 Patterns created by Aubrey and Kaylene

Patterns created by Aubrey and Kaylene

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 Logo I created for the brand

Logo I created for the brand